Prada x L’Oreal
Harrods, London 2023
This project celebrated the launch of a new line of skincare products and involved the creation of a series of window displays situated on the Hans Crescent side of Harrods. In collaboration with Prada's Visual Merchandisers, the focus was on showcasing innovation and playfulness.
My Role Technical Designer, Project Managing, Production Managing & Installation Supervising
The Project
I led the technical design for this project, for which a key challenge was balancing the intricate designs with the physical limitations of the small windows, ensuring they could be constructed and installed smoothly.
Working closely with Prada's Visual Merchandisers, Harrods’ in-house lighting and technical team, and AV specialists for screen integration, I ensured that every element of the display aligned with the brand’s aesthetic while being functional and buildable.
I also oversaw the on-site installation, verifying the execution of every detail.