The Fabulous World of Dior
Harrods, London 2022
The Fabulous World of Dior was a Christmas campaign which transformed the exterior of Harrods into a giant gingerbread house. It featured a stunning array of immersive displays and bespoke installations that captivated visitors’ imaginations. The enchanting atmosphere was thoughtfully crafted to reflect the brand’s storied history while highlighting contemporary artistry
My Role Technical Designer & Installation Supervising
The Project
My responsibilities encompassed every aspect of the build, from material selection and designing fixing details to overseeing manufacturing processes, transportation logistics, and producing comprehensive manuals and guidelines to facilitate the installation. Additionally, I led on the technical design for the front façade, 10 window sets, the entry door on Hans Crescent, decorative scrolls, and a centre-piece star measuring 10 metres.
During the week-long night-time installation, I oversaw the installation of the entry door on Hans Crescent and the front façade. I worked with lighting specialists, VR teams, crane operators, external installers, and riggers to ensure the successful execution of the project. This included integrating advanced lighting techniques and managing the logistics of heavy lifting and precise rigging, all while maintaining a seamless workflow on site.